Ua Mau ke Ea o ka ‘Āina i ka Pono
The life of the land is perpetuated in righteousness.HAWAIIAN STATE MOTTO

Hōkū Nui Maui (HNM) is a land management group developing an innovative regenerative project on a 258-acre property purchased by the Frost Family in 2012. The property was a former sugar cane and pineapple plantation for over 100 years.

We strive to optimize environmental, social and cultural impacts while operating a financially viable business model, which will sustain itself and expand over time. This we refer to as the Regenerative Quadruple Bottom Line (QBL®).

This motto provides a reflection of ancient Hawaiian Culture and its strong connection to the land. Hawaiians lived in harmony with the earth. They lived in a culture where respecting ecological limits was the basis of survival.

The ‘āina (that which feeds, nourishes, and supports life) supported them, and it was their kuleana (obligation) to mālama (care for) the ‘āina. It was a spiritual relationship between people and their environment.

All of their material needs were met by their immediate surroundings and within their ahupua‘a system, the land boundaries of each community that ran from the mountains to the sea. Within this system, they harvested trees from the mountains to build shelter and other material needs, grew taro with the fresh mountain stream water to feed their communities, and had plenty of fish for hunting on the ocean side of the ahupua‘a system.

Our vision is to have a thriving and regenerative relationship between community and agriculture.

Our mission is to re-establish a diverse native and endemic Hawaiian habitat and foster a productive agricultural operation, integrating a small community of sustainable residential homes.


Location: Makawao, Hawai‘i
Tmk: 2–2-4–12–5 (39-46)
Total Area: 258 Acres
Existing Use(s): Undeveloped, Former Pineapple Land; Livestock.
County Zoning: Agricultural
Use Designation: Agricultural
State Land Use: Agricultural
Moku: Hamakua Poko
Ahupua‘a: Makawao


Our agricultural operation is a diverse and integrated approach. The main elements include…

> Livestock
> Apiculture
> Agriforestry
> Limited Silviculture
> Sustained Native Habitat
> Horticulture
> Enterprises that support agricultural operations:  Farm Store, Commercial Kitchen


20 of the currently entitled 21 residential lots will be 1-acre lots while the remaining 238-acres will be retained as the “farm lot.” The 1-acre lots will be condominiumized into ½-acre lots so that the cottages may be sold as affordable single family homes. In summary:

> 22 Single Family Affordable Homes
> 20 Single Family Market Homes
> Additional farm labor dwellings (as appropriate under the Maui County Ag zoning ordinances)


Self-sufficient Water Master Plan includes a well on site used as the primary source for potable water. Integrated rooftops, roadways, and pond system will capture water as the primary source of non-potable water system.


Off-Grid Energy System powered primarily by PV solar with battery storage, backed up by a Biodiesel generator. Other forms of renewable energy continue to be explored.


Multimodal Roads support alternative forms of transportation, such as biking, walking, electric farm vehicles, and horseback riding paths.


Hōkū Nui is committed to being a fossil fuel-free community. Our plan is to implement an energy system that is off-grid and 100% renewable. A mix of renewable energy alternatives will serve our community.

Hawaii is currently 85% dependent on fossil fuels for all of its energy needs. The electric utilities in Hawaii primarily use fossil fuels to generate electricity.


We seek to increase food security by providing local food to reduce imports and fill the gaps in the Maui agricultural economy.

Our selection of products is based on an extensive market research analysis of the Maui food system that determined the key gaps in local food production. Meat and produce will be produced on the land using regenerative agriculture approaches.


Our strategy is to provide responsible, positive environmental, cultural, human, and economic inputs to strengthen the resources of the local community.

The strategy is to focus on developing on-site inputs that support a resilient ecosystem, local workforce, affordable housing for Hawaii residents and local farmers, and food that is produced on the property and sold locally.


We are committed to conserving natural resources and introducing Native Habitat into the property.

Native trees and plants will be incorporated throughout the property, including agricultural, open space, residential, and gulch areas.


Smart Growth is a strategy employed worldwide to support sustainability in new developments. There are six guiding principles:

> More transportation choices
> Equitable, affordable housing
> Enhanced economic competitiveness
> Support existing communities
> Coordinate and leverage federal policies and investment
> Value communities and neighborhoods


In order to operate in a manner that is conscious of QBLR impacts we must engage in business practices that consider life-cycle impacts.

We are striving to become a Benefit Corporation (BCorp) and, therefore, are using the BCORP framework to guide our business practices, policies, and management systems.


Our planned construction is consistent with the standards of leading green building rating systems.

Buildings often have significant environmental impacts through carbon emissions, energy usage, waste production, and water use. Creating a sustainable development and designing buildings that support responsible construction is a key element of our strategy.


We strive to positively impact internal and external stakeholders and are actively engaged in identifying and addressing any concerns.

We seek to build trust through transparency with the local community, and we are committed to being a leader in community involvement, employee satisfaction, education, cultural appropriateness, and environmental responsibility.